May 13

Using Google Trends to compare games

Tag: Business,Casual GamesMaciek @ 5:19 pm

Google TrendsThere are many ways to compare performance of different games. You can look at the top tens of a particular portal, check a global game top-ten charts (like the one of Logler) or even sort games according to their score on CasualCharts.com. Unfortunately all top-ten based methods of comparison have a serious flaw – they are always relative and their meaning changes over time. Today’s number one game might be selling less copies than yesterdays number two. If only we had an objective way to compare games…

With some limitations Goggle Trends can be used to do just that. If you haven’t heard about it, Goggle Trends is basically an online tool that shows a volume of a particular search term in the form of a graph. Basically when a game becomes successful people start entering its name in goggle. This how we can compare game performance on absolute terms and see the changes over time. Below you can see an example.

Google Trends comparison of Magic Match, Cakemania and Bejeweled 2

Please note that in order to get unbiased results from Goggle Trends the search term – game name in that case – must directly relate to a single game. For example checking the trends of the game Risk will not give you good results as the outcome trend is a sum of everything related to risk. A good result will always clearly show the game’s launch date, just like on the sample screen above.

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4 Responses to “Using Google Trends to compare games”

  1. Roman says:

    Bejeweled shows the power of brand in casual games industry. It is so-so game nowadays but still holds strong.

  2. Maciek says:

    At Codeminion we like to compare Bejeweled to Coca Cola. Even if you make something better you can’t replace it…

  3. Roman says:

    Of course you can replace Coca Cola. I’ve been in USA in places where Pepsi was all over the place and you had to search hard to get a glass of Coca Cola (Mc Donalds only).

    It’s possible, but beating the brand is expensive.

  4. Maciek says:

    But Pepsi was launched just several years after Coca Cola and Coca Cola was not an international superbrand just yet. You can even jump over the predecessor if you are quick enough, like Zuma jumped over PuzzLoop, but fighting established brands is insanely expensive and in most cases not worth the effort.

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